A new powerful campaign video has been launched to encourage downloads of the free ‘Lower My Drinking’ app across Cheshire and Merseyside.
The video created specifically for the social media channel TikTok highlights the long-term impact heavy drinking can have on an individual’s health.
The one-minute film follows the story of a mother-of-three drinking too much. It is available to view here.
The video is being promoted on social media along with three other films developed by the Collaborative featuring local medical professionals linking alcohol to cancers, depression and liver disease.
The Lower My Drinking app designed by clinical psychologists and behavioural scientists, gives advice, and uses scientifically proven tools to reduce drinking to the recommended limit of 14 units a week or less.
The app is free to download and use for anyone who lives or works in Cheshire and Merseyside, and can be accessed by inputting a postcode.
Margaret Jones, Lead Director of Public Health for Alcohol Harm, said:
“We are committed to promoting the Lower My Drinking app and encouraging as many people as possible to think about reducing their levels of alcohol consumption.
“Every year there is more than one million alcohol-related hospital admissions in England, with a fifth of adults in England regularly drinking at levels that increase their risk of ill health.
“I would personally like to encourage all our partners across the NHS, local authorities, the third sector and other organisations to help support this campaign. By working together, we can reduce the rise in harmful drinking across Cheshire and Merseyside.”
A range of campaign materials are available to download including social media posts, posters and business cards.
If you would like to support the Lower My Drinking campaign in your organisation visit https://trello.com/b/5dWEBKgf/lower-my-drinking