For the fourth year running, the Champs Collaborative Directors have launched the Simple Things winter health campaign. The campaign aims to reduce the spread of winter bugs by encouraging handwashing and good hygiene when coughing and sneezing.
Due to a rise in young people catching flu and other bugs, the campaign will also target 12 to 20 years old via social media with new creative showing germs on items such as phones, gaming consoles and earpods.
The existing Simple Things campaign to parents and carers of children under the age of 11 will also run. Both campaigns will run from November to February and partners who wish to share the campaign can access the tool kits below:
After an influenza-like illness breakout in a Congleton school forced it to shut in November 2025, Cheshire East Council Consultant in Public Health Matthew Atkinson spoke to BBC Radio Merseyside on the importance of Simple Things to stop the spread of winter bugs. Hear the full interview here:
