A new Smoking Ends Here campaign has launched highlighting the fact that even light smoking can increase the risk of heart disease. Aimed at smokers in their 30s and 40s, who may not smoke every day, or who may only smoke a few cigarettes a day, the campaign used striking imagery featuring a male and female person walking along covered in smoke.
The campaign is live across social media digital channels and on digital and print billboards in areas where smoking is most prevalent. Smokers who see the campaign can visit the smoking ends here website for more information or link through to local stop smoking services in their area.
