Alcohol misuse across Cheshire and Merseyside (C&M) costs around £994 million each year (£412 per head of population). Of these costs, only £218 million are direct costs to the NHS. Harm from alcohol, therefore, remains a significant issue. The C&M Directors of Public Health have identified licensing as an area where there is an opportunity to take action on a larger footprint that would complement local alcohol strategy work.

The Chief Executive Officers and Leaders of the nine local authorities in Cheshire & Merseyside have agreed to find common approaches to reducing harm from alcohol through licensing in the following:

  • Enforcement of Current Law
  • Local Voluntary agreements (Reducing the Strength)
  • Joint Framework around SOLPs
  • Development of a community resource
  • Review of training for responsible authorities and licensing committees
  • Public Health evidence against existing licensing objectives

The alcohol harm reduction work stream is led by Julie Webster (Acting Director for Health & Wellbeing, Wirral Council).

The elected member champion for Minimum Unit Pricing (MUP) is Cllr Maureen McLaughlin (Warrington Borough Council).

A steering group supports the work and comprises of colleagues from a range of disciplines from across member local authorities including Licensing, Environmental Health, Legal, Trading Standards as well as Public Health. Representatives from local Police also support the steering group's work.