Tobacco Free Futures (TFF) has been commissioned by the 8 Local Authorities across Cheshire & Merseyside to deliver an anti-tobacco industry programme to educate young people about tobacco industry practices.  

The training programme has been devised to help youth workers, volunteers and staff working with young people use the Smoke & Mirrors Programme to stamp out smoking.  The Smoke & Mirrors programme encourages young people to ‘see through the illusion’ created by the tobacco industry in targeting young people to be their future customers. It provides an anti-tobacco industry intervention alongside health and social messages, which changes perceptions of smoking amongst young people and helps them avoid getting trapped in a habit which kills one in two long-term smokers. Smoke & Mirrors enables young people to deliver an anti-tobacco industry message to their peers, taking the lead on campaigns to change attitudes to smoking.

Four places have been allocated to each locality in Cheshire & Merseyside and TFF need your help to identify and recruit suitable participants on to the training. These need to be people who have a work remit which involves working with young people. TFF have some links with youth groups in each area, but they would like assistance in identifing additional individuals, youth groups and services that can approached this week.

To accommodate numbers TFF will deliver the training on two dates and participants can chose the training date which best suits them.  The content is exactly the same regardless of which date is selected.

  • Option 1: Monday 21st September, delivered in Cheshire venue tbc
  • Option 2: Tuesday 22nd September, delivered in Merseyside, venue tbc

The aim of the 1 day training is to:

  •  increase knowledge and understanding of the Smoke & Mirrors programme, wider tobacco control issues and some of the key issues facing the public health
  • train youth workers and others to effectively deliver the Smoke & Mirrors resource to groups of young people in their locality 
  • train youth workers and others to support young people to deliver the Smoke & Mirrors resource through shared knowledge and encouragement
  • provide leads with materials to help support them with the roll out the programme within their youth setting

After the training Tobacco Free Futures will work closely with the participants to encourage and support them to deliver multiple Smoke & Mirrors sessions with young people in their locality.  Support will be provided face to face, phone and email.  A follow up 1 day training refresher course could be provided if participants felt this would be beneficial. Tobacco Free Futures will also work closely with participants at local level to help identify ‘youth champions’ to support wider advocacy and campaigns work, and explore other opportunities such as peer to peer anti tobacco education.   

A baseline measurement will be completed before delivery of the training in September to ascertain participants knowledge and understanding of tobacco, the tobacco industry and the Smoke & Mirrors programme.  This will be repeated at the end of year one (March 2016) to evaluate any shifts in attitudes, knowledge, behaviour and experiences of becoming trainers.   It will also help to identify how and where sessions have been delivered.

If you have any questions about the Smoke & Mirrors programme please contact TFF Campaigns Manager Ansa Hussain on 0161 238 6389 or email  Otherwise TFF look forward to receiving your details and thoughts about who they can approach in each locaity to attend the training and be  a part of the Smoke & Mirrors programme.