Know your numbers week took place from 18-24 September and was again supported by many organisations across Cheshire & Merseyside. With detection of high blood pressure being a key strand of the C&M blood pressure strategy, this national campaign, run by Blood Pressure UK, was amplified by the C&M DsPH across the region.
A targeted Facebook advertising campaign saw 170,000 impressions and a reach of 58,255 unique users. The aim of the digital campaign was to communicate the huge numbers of people who have high BP but are not aware of it. The 9 regional adverts then linked people directly to the BP UK website to locate a “pressure station” near them where they could obtain a free BP check. Several versions of the creative were developed for use by all local authorities and partners including CCGs and Fire & Rescue Services.
A number of local authorities and pharmacies took part in the campaign by hosting free blood pressure check events.
Data is still being received but some examples of local area activity are detailed below:
Liverpool – Advertorials in the Liverpool Echo, including the Champs digital campaign, promoted the importance of “knowing your numbers” featuring a local GP and patient story. 17 community events and 31 community pharmacies took part taking in excess of 1600 blood pressure measurements and cases of high blood pressure were signposted onto services.
Halton – In addition to their own events, Halton supported the Champs digital campaign achieving nearly 2,000 Facebook impressions and good engagement on Twitter.
Wirral – Held two events that week at St Catherine’s hospital and at the Land Registry offices generating nearly 300 BP checks. 11 GP surgeries and WUTH also signed up to carry out KYN events.
Knowsley – Healthy Knowsley actively supported the campaign on Twitter and 7 Knowsley pharmacies carried out 172 BP checks.
Cheshire East - Achieved a reach of 7,342 people for the Champs Facebook campaign. Through Cheshire East's own channels it reached a further 600 people via Facebook and 2,500 impressions on Twitter.
Thanks to all local teams who supported this year's campaign.