Domestic abuse is a significant public health issue. It has a major impact on the health and wellbeing of those affected, their children and families.

Visit lovernotfighter.org.uk to learn more about the definition of Domestic Abuse, what constitutes a healthy relationship, read survivor stories and get help if you are in need.  

 

Campaign Phase 1 - 2015

The “Be a Lover not a Fighter‟ Domestic Abuse campaign launched on 9 February 2015 and ran for six weeks across the nine Cheshire & Merseyside Local Authority areas.

The aim of the campaign was to raise awareness around the issue of domestic abuse, generate discussion and encourage people to talk about it - gaining public support to help end it.

Objectives included:    

  • Improving public understanding of the new definition of domestic abuse.
  • Increasing understanding of the prevalence, nature and effects of domestic abuse.
  • Facilitating conversations about domestic abuse and gain public support for ending it.

The key message used to raise awareness of the scale of domestic abuse was: "1 in 3 women and 1 in 6 men over the age of 16 have suffered domestic abuse”.

To assess the success of the campaign, a two-phase public survey was carried out.

  • Phase 1, pre-campaign to establish baseline data on views, attitudes and opinions around domestic abuse.
  • Phase 2, post-campaign to assess any changes in views, attitudes and opinions, measuring awareness of and the effectiveness of the campaign.

A number of key documents, useful resources and presentations are available to download by clicking the links below:

Campaign Report - Summary of Action and Achievement

Evaluation Report - A summary of the findings of a survey into public opinions on domestic abuse carried out across Cheshire and Merseyside in November 2014 and repeated in May 2015.

The campaign video

PHE Presentation - The public health perspective: why is domestic abuse everyone's business?

 

The ‘Be a Lover not a Fighter’ 2015 campaign was shortlisted for a Northern Marketing Award 2015.

 

Campaign Phase 2 - 2016

A second phase of the campaign launched in February 2016 and saw a number of local authorities from across the North West come on board.

Along with seven of the nine Cheshire and Merseyside (Liverpool, Knowsley, Wirral, St Helens, Cheshire West and Chester, Sefton and Halton) public health teams from Lancashire County Council and the Councils in Blackburn with Darwin and Blackpool .

In order to build on the positive impact and successes of round one, revised creatives were developed around the impact on children and Champs Collaborative worked with key stakeholders from the participating areas to maximise the local approach to delivery of the campaign.

‘Be a Lover not a Fighter’ was nominated against stiff competition to receive a 2016 NICE Shared Learning award. The campaign was one of only 3 finalists (out of 56 put forward) for the National award.

View the 2016 campaign report 

For more information, please contact traceylambert@wirral.gov.uk